Business 2.0 Magazine, November 2006

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Business 2.0 is a magazine founded by magazine entrepreneur Chris Anderson and journalist James Daly, formerly at Forbes and Wired, in 1998 to chronicle the rise of the "New Economy." Having originally set out to examine the interaction between technology and business, it now focuses primarily on innovation and business opportunity. In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.

This Issue Cover Story: "New Rules of Real Estate"

Is it time to cash in? Or to double down before the next boom? The smart money says both. Here are smart strategies for today's turbulent market.

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