IKEA 2007 Catalogue

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Another Mirror

Life Begins at Home

Are you so busy chasing your own tail in the hectic modern world that you've forgotten the lovely art of just being home, nesting? Getting your home organised around your life, and styled the way you want it, is sure to increase that sense of well-being. So let us help you create a home that works the way you want it to, so you can ease back on the throttle, and take time out to enjoy what life has to offer, in your own perfect world: home.

IKEA, Scandinavian modern style furniture and accessories.

The IKEA Catalogue, containing about 12,000 products, is printed in 160 million copies (2006) worldwide, and distributed free of charge, through mail and stores worldwide.

The IKEA Catalogue appears to meet or exceed the Bible (estimated at 53 to 100 million copies) in number of copies printed annually.

About IKEA:

IKEA is a franchise-based chain of household furnishings' stores, first opened in Sweden. The owner and franchiser of the IKEA system is based in the Netherlands, and there are stores in 31 countries. Their business idea is: "We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."

Using the IKEA catalogue and visiting the store, the customer chooses the furniture and picks it up at the self-serve warehouse. Because most items are packed flat, they can be taken home easily, and assembled there by the buyer.

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